![]() Few people noticed that Ume had quietly posted links to the videos on his LinkedIn profile with the winking comment “never thought I’d be sharing a tiktok channel on my linkedin ).” Ume is, however, credited by name for applying “deepfake effects” to a video published in mid-January, before the latest batch, that also depicted Tom Cruise. “We’re looking for the correct way to communicate about this,” Ume told Fortune.īecause of the highly polished special effects involved, and because of the virtuoso impression of Cruise, the videos gained huge traction online, garnering more than 11 million views so far on TikTok.įiguring out who was behind the videos became somewhat of a parlor game because no name was attached to the TikTok account that published the videos. But he declined to answer further questions about the videos, saying he and the others who had worked on them were not yet ready to talk to the press. Ume took credit for having created the deepfake portions of the videos in a post on his LinkedIn page and in a message exchange with Fortune. The videos, which were posted last week, without an explanation or credits, from a TikTok account simply called have drawn attention from experts and nonexperts alike for being among the most convincing examples of the genre of fake videos yet produced. That’s what we can do, bring real people into this content that is safe and ethical, that aligns with who they are and gives them the chance to imagine something that’s more in line with their daily lives-try on a Gucci dress and go to the virtual MET Gala.Three mysterious deepfake videos of Tom Cruise that have gone viral on TikTok are the high-tech handiwork of Chris Ume, a video visual effects specialist from Belgium. If you’re putting a Gucci dress onto an online avatar, it doesn’t necessarily connect to who you are as a person, in the way that fashion does in the real world. How do you look in them? That’s a feeling that is missing in the metaverse, and fashion initiatives in general, in the metaverse. Yes, you can go into a Gucci store in the metaverse, but what matters is how you-as an individual-looks when you try those Gucci clothes on. That’s more important to me, that connection with real people. But what we are doing is putting fashion onto real world people online. Graham: Fashion designers put clothes and fashion into the metaverse. How can AI affect fashion in the metaverse? ![]() The tech firm is no wallflower, they’ve been squarely in the limelight on America’s Got Talent, when they transformed the show’s co-hosts-Howie Mandell, Terry Crews and Simon Cowell-into deepfake singers, in front of a live studio audience, showing how AI can transform the entertainment industry (they also brought AI Elvis Presley to the virtual stage, too, by the way-in a YouTube video that has seen over two million views, and worked with the estate of Elvis with consent to bring him back).ĪMERICA’S GOT TALENT - “Finale” Episode 1719 - Pictured: Metaphysic - (Photo by: Trae Patton/NBC) Trae Patton/NBC Ume is the co-founder of Metaphysic, alongside Tom Graham, where they’re pushing the boundaries of AI and hyperreal, decentralized tech in pop culture, entertainment, and fashion. This project is the brainchild of Chris Ume, a VFX and AI artist, who created this deep fake technology, alongside Fisher, an actor and singer. I think something goes viral when the people who watch it end up watching it over and over again.” ![]() I don't define something as viral when everyone in the world watches it. “Each video is a little jewel box of art with many layers of complexity in scene, dialogue, character, and composition. “The goal of every DeepTomCruise video is to elicit creative joy and inspire the public imagination,” said Fisher.
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